DICE

Create Digital In-Context Experiments (DICE) to mimic social media feeds with experimental control and without a single line of code. Simply configure your stimuli, distribute them (e.g., via Prolific) and append a questionnaire.

Example image

In just a few clicks, you can create and customize stimuli for your social media experiment. No coding required. The following form walks you through the process of creating your own DICE session.

Returning user? Upload Previous Configuration

Upload a previously downloaded configuration file (e.g., abc123_dice_config.json) to automatically fill out the form with your previous settings.

1. Meta Information

Please provide some meta and contact information. The contact information will be displayed in the privacy policy and on the final debriefing page if you do not direct the participants to a post-stimulus survey.

2. Participant Recruitment

Configure where your participants come from and how many can access your study.

Select whether you're recruiting online (Prolific/Connect) or running a lab study with single-use participant links.
How many participants can start your study. Up to 400 participants are available by default. For larger sessions (up to 1000), authorization is required—you'll be prompted to enter credentials below. Note: If you're just testing, keep your sessions small to avoid unnecessary database strain. Remember: Some participants may not complete the study, so allocate extra slots to account for dropouts.
3. Layout and Stimulus Embedding

Please use the following forms to specify the content you want to display in the social media feed and the way it is displayed.

Consider using a hashtag as a prefix.
Please provide an url directing to your raw, UTF-8 formatted csv file (preferably GitHub or Google Drive). Click here to download a sample *.csv file that you can use as a template.
We automatically detect how your columns are separated. If the detected separator looks wrong, you can change it manually.
Click to verify your CSV file before proceeding.
4. Participant Briefing

Please use the following two editors to specify (1) the consent form that participants must agree to before participating in your study as well as (2) the study instructions participants read prior to the feed exposure.

Study Instructions

You will be shown a social media feed. Please browse through the content naturally.

Take your time to read the posts that you find interesting.

Note: The whole briefing page is skipped if you leave this field empty.

5. Measurement

Plese use the following forms to define what you measure and how you measure it.

Configure this field (by providing a url directing to your survey), if you want to expose your participants to a survey after the feed. We'll create a redirect with url parameters to pass both the participant ID as well as a participant's treatment group/condition. Make sure that your survey tool accepts the url parameters (see embedded data documentation if you are using Qualtrics). If you leave this field empty, the study will close with an end of survey screen that provides your contact information provided above.
%
This setting determines the visibility threshold for tracking dwell time. It represents the percentage of a social media post that must be visible to the participant before it's considered "in view". A lower value (closer to 1%) will track social media posts as soon as they're barely visible, whereas a higher value (closer to 100%) will only track rows when they're almost fully visible.
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